SEN & SONS, INC., based in Iloilo City, Philippines has been in the Finishing Construction Materials business since 1998. A.M. Trading—as it was formerly known—first opened its doors January, 1998 as a small store in Iloilo City selling only ceramic tiles and bath fixtures.
In 1999, it converted its mom-and-pop operations into a full-fledged corporation. The company soon broadened its market by opening branches in Kalibo and Roxas in 2000 and San Jose, Antique, and Jaro, Iloilo in 2001. That same year also saw A.M. set up a Project Sales Department where technically trained sales personnel visited architects, engineers, designers, and contractors to further push its products.
Through the years, A.M. continued to expand not only its stores but also its product lines. In 2003, it started importing tiles from Spain, China, and ASEAN countries. In 2005, it opened 2 more stores in Bacolod and Iloilo, adding doors and mouldings, hardware and electrical, kitchen and plumbing, roofing, and building materials.
In 2007 it reconfigured its stores from the traditional finishing construction materials format into a building/home depot warehouse format similar to those found in Western Countries and put up 2 big depots in Aklan and Bacolod. This transformation enabled it to give customers the ultimate experience in one-stop shopping—offering a massive array of building materials from domestic and foreign suppliers, serving whatever budget and taste customers desired.
After opening 9 more stores from 2009-2014 in the islands of Cebu, Negros and Mindoro, the business has grown from a one-traditional store in a 500-square-meter warehouse manned by 4 people to a very impressive 18-store-modern-depot/DIY operation with a floor area of 33,000 square meters in the islands of Panay, Negros, Cebu and Mindoro fully manned by almost 500 personnel.
In April, 2014 it entered into a joint venture with Robinsons Retail of the Gokongwei Group with the latter buying 67% of its company – the conglomerate’s launch pad to expand the business all over the Philippines. Divesting only majority of its retail company – AM Builders’ Depot - but maintaining full ownership of Sen & Sons, Inc. the founders of Sen & Sons, Inc. expanded it into an importing cum real estate company.
Sen & Sons, Inc. imports ceramic tiles and sanitary wares from Thailand, Indonesia, China and Spain. It also imports lightings and chandeliers, granite slabs, HDF laminate flooring, bathroom furniture, faucets and accessories, kitchen sinks and organizers, glass blocks, vinyl and carpet tiles and many more. It is constantly looking for more world-class products to market from world-class manufacturers and suppliers who it can partner with on a long-term basis and help it serve its principals and customers.
Sen & Sons, Inc has shown through the years that it always gives good volume and distribution plus brand development of all the items it imports.
Sen & Sons, Inc. continues to be proud and passionate in its never-ending search for excellence to better serve and give its suppliers and customers great value for their money.